Do you struggle to market your art in a way that feels natural and effective?

Are you overwhelmed by all the ways you could promote your work and unsure where to focus your efforts?

Marketing your art doesn’t have to be overwhelming. The Art Biz: Simplify Your Art Marketing Strategy Workshop is designed to help you cut through the noise and focus on what truly works for your art career and life.

Whether you want to attract more collectors, secure better exhibition opportunities, or take control of your marketing with less stress, this hands-on workshop will help you develop a clear, actionable plan. With expert guidance from Alyson Stanfield and the support of fellow artists, you’ll leave with renewed confidence and a strategy that aligns with your unique goals.

WHO IS THIS FOR?

This workshop is designed for artists who:

Maintain a committed studio practice with a cohesive body of work

Have an online presence for their art and want to refine their marketing strategy

Are serious about earning income and/or gaining recognition for their work

Use email marketing and want to maximize its impact

Are eager to connect with and engage their community

Regularly post and interact on at least one social media platform

This workshop is not for artists who:

Haven’t yet developed a body of work to promote

Are looking for quick fixes rather than a thoughtful, long-term approach

Only want to focus on social media trends without broader marketing strategies

Frequently make excuses about why they can’t promote their art

Aren’t ready to confidently step into the spotlight

IN THIS WORKSHOP, YOU WILL…

Learn strategies to build visibility and attract the right audience for your work

Develop a personalized marketing plan tailored to your goals

Receive feedback on your plan from Alyson and other workshop participants

Gain insights on landing a show at MAINSITE

Put systems of accountability into place to help you stay on track

Preliminary Schedule

Doors open at 8:15 a.m. with time to check in, grab refreshments, and settle in.

The morning session runs from 9:00 a.m. to noon and will be filled with interactive lessons, discussions, and planning exercises designed to help you build a stronger marketing strategy.

Lunch on site from 12:00 to 1:15 p.m. will be a great opportunity to connect with fellow artists.

The afternoon session from 1:15 to 4:00 p.m. focuses on refining your plan, receiving feedback, and preparing for next steps.

We’ll wrap up by 4:00 p.m., leaving you inspired and ready to take action

TICKET INFO:

Early Bird Fee until May 1st at 11:59 pm: $99, with lunch included

After Early Bird: $125, with lunch included

Registration closes May 10th

Bonus: First 10 registrants will be entered to win one of two 45-minute private consultations with Alyson ($250 value!)

Scholarships are available. Please contact leslie@normanarts.org for more information.

Signup: https://normanarts.submittable.com/submit/322619/art-biz-workshop

Learn More: normanarts.org/artsbizworkshop

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Norman Arts Council | 122 E Main St, Norman, OK 73069